Campus and Unit Branding

The VSU system is a large organization spanning five physical campuses and hundreds of sub units. Campus and unit branding aims to make communication about and wayfinding across VSU’s units clear and recognizable.

This chapter has two main parts:

Naming Conventions

The basis of these naming conventions are the units, offices, and designated positions as laid out in the approved VSU organizational structure and previous structures and traditions in nomenclature.

In this chapter, a “Brand” is a way a designated position or an office is written, said, or even visualized for public-facing documents and materials. The full office name shall be used when dogmatically required. But whenever it is optional, we can choose a simpler way.

Harvard University brands itself simply as “Harvard” and Harvard Law School as just “Harvard Law”, or the United States Military Academy as “West Point”. Recognizability is the name of the game.

Glossary of Terms

A QMS Guideline shall spell out brand names of offices and designated positions, as well as their acronyms and codes for both internal and external use.

Naming of Offices

The nomenclature of university offices and units shall follow these principles:

Designated Positions

The nomenclature of designated positions is based on the approved organizational structure of the university and as stipulated by the VSU Code. Those who look at the organizational structure should understand that the structure is a visualization of who reports to whom and who has authority over whom, but it does not go on to mean the “Office of the Head” is the name of the office.

Branding Applications

While definitely not comprehensive, the following principles shall guide the university in presenting its units, designated positions, and office brands:

VITA Component Colleges

In 2019, the status of the university’s satellite or external campuses in Villaba, Isabel, Tolosa, and Villaba, Leyte (or VITA) were upgraded to Component College. With this, the usual references no longer apply. The VSU Component Colleges or Campuses are now called “Visayas State University [Component College]” or “VSU[CC]”.

Referencing VITA

Official Component Campus Names:

Such reference shall not use hyphens (like VSU-A or VSU Alangalang), nor add “Campus” at the end (like VSU Isabel Campus). Its old college names (CEAT, etc.) and its logos are no longer useable as well.

When referring or citing any component college aside from its formal name, either say “Component College” (recommended) or “Campus”. Do not use “Satellite Campus” or “External Campus”; the latter sounds like an inferior reference.

The university’s main campus in Baybay shall remain to be referred to as “VSU Main Campus” or just “VSU”, although the term “VSU Baybay” is also an accepted style to elevate the VITA when all five (5) campuses are mentioned together in communication materials.

VITA Campus Logos

A pill design with the campus location is added below the VSU Text Logo in lieu of the standard VSU seal/brand logo + text logo combination as follows:

Wayfinding Guidelines

In a campus as big as VSU in Baybay, proper wayfinding materials should be found in buildings, office, and in strategic places. The Brand Book lays down standard signages for wayfinding, which may be improvised as the need arises.

Monolith Sign

Monolith signs shall be erected in a conspicuous location in front of a university building or location facing the road for the benefit of passing vehicles or walkways commonly used by pedestrians. The sign shall list the offices on each floor of the building and other important landmarks or features in the area for the guidance of the people.

Suspended Sign

Suspended signs shall hang from the ceiling near offices, rooms, and other areas or in strategic locations in hallways to guide people navigating their way inside specific buildings.

Directory Panel and Signage

Offices and departments may feature directory panels and signages to guide people to specific rooms and features in their unit. They may be placed on walls at eye level in strategic locations where people need directional guidance.

Office Signages

​Office signages may also be found plastered on top of office doors or at the side, or projected to guide people towards the room.